Twenty-odd people, a spreadsheet and a group chat, and nobody paying you for the evening it all takes. PaddleLens does the paperwork half — and keeps the half that makes people turn up in February.
Practice planning, attendance, communication and lineups work as one loop. Start with the next session; keep the rest of the club in the same place instead of rebuilding it every week.

See what needs you next across practice planning, attendance and communication. Optional analysis stays a separate coaching layer.

Mark the session on the dock and leave anyone you did not reach unmarked, rather than absent.

Build the boat from the people who showed up, then post it to the practice with the visibility you choose.
Take the paperwork away and something has to be left standing. The chat, the badges nobody has to award, the folder of race-day photos, a paddler watching their own scores move — that is what people turn up for, and none of it is a paid software tier. PaddleLens sells analyses and optional text packs; a club may separately collect its own dues through Stripe.
“Race crew”, “Left side”, or one-to-one — beside the calendar they're arguing about, and searchable, which a scrolling group chat can never be.
One post reaches the whole club — or every club you coach, at once — and a poll comes back as a count instead of forty replies to tally.
Attendance streaks, score milestones, crew moments. Nobody awards them; they arrive. Your dashboard lists the newest first, which is the cheapest way there is to notice who's quietly putting the work in.
Every paddler sees their reports, their trend and their weakest area — about them, not about the crew. Getting better becomes something they can watch instead of something they wait for you to say.
After a manager connects Google Drive, members who accept the upload notice can send photos straight from the camera roll. They need no Google account and no folder to go and find.
A standing join link, with a QR beside it for the boathouse wall. Paddlers add themselves — as paddlers and nothing else, so the worst a leaked link can do is put a stranger somewhere you can see them.
Two about your crew, two about your footage — the four that decide whether this is still running in a month.
Nothing has to move at once. Start with the two things a group chat is worst at — the calendar and the roll — and leave the talking where it is. Announcements, practices and lineups still arrive as a notification on the phone they already carry, and the club's own chats are waiting for the day the group chat gets tired of being a scheduling tool.
A club, and one link. Your paddlers put themselves on the roster from it — or from the QR beside it, taped up at the boathouse — with the paddler role and nothing more. You are not typing twenty names or chasing twenty invite codes.
Side-on from the bank supports the widest set of measurements: fifteen to thirty seconds of steady paddling, one paddler filling at least 40% of the frame height. Head-on footage can support cadence and side-to-side observations, but not the side-view measurements, and projected arm angles are approximate from that view.
Open the annotated frames and look at the evidence behind the number. The tracking-coverage badge tells you how much of the sampled clip had a usable track — not whether every reading is accurate — and unsupported criteria are left unscored. The measurement stays separate from the target-based interpretation, so you can overrule the coaching without losing the observation.
Your crew doesn't need an app store. One tap puts PaddleLens on the home screen of any phone they already own — including the two people who will tell you they're no good with apps.
How to installOne tap adds PaddleLens to your home screen. It opens full-screen like any other app — same icon, same feel — and it's always the current version, because there's nothing to update. Nobody on your crew has to make an Apple ID or find anything in a store.
A coach account, your own club, and one link to hand the crew. The club software is free for everyone. PaddleLens sells analyses and optional text packs; clubs may separately collect their own dues through Stripe.
Got a code from your coach? Use it here